Who does not know about Blogs? People of various age has undoubtedly created blogs as diaries, picture albums and such. Bausch and McGiboney (2009) reports that, blogs is the fourth most popular online category- even ahead of personal email! I sadly, do not have one (I am to lazy to have one), thus making me a laughing stock among my fellow classmates. Then again, there are various others who, like me, do not have a clear understanding of this so called "Blogging Phenomenon"! Why is it so popular?
Blogs has established itself as a communication tool, and is used globally. Technorati (2008), stated that the Blogs has indeed transformed into a global phenomenon as it tracked blogs from over 81 languages, from a whopping 66 countries across six continents! The website includes, that blogger's have been at it for the past three years, and are creating up to 1 million posts everyday!
Blogging trends differs from different countries. Blogging in Asia probably is the "in" trend among the online community. This can be clearly seen by a research done by Windows Live Spaces on the Asian blogging community. Citing Windows Live Spaces research, Ramadas (2006)explains, at least half of the online community has a blog and they show interest in casual (such as friends/family) blogs. The online community using blogs majorly consists of young adults, who claim they use blogs as a diary or photo albums. Netizens of Asia are also interested in blogs of their colleagues. Some countries like India and Korea showed great interest in blogs covering appealing topics. Netizens, however showed vague interest in political blogs. Malaysia unsurprisingly, has shown more interest on political blogs. Ramadas claims that at least 20% of the Malaysian citizens, read or follow political blogs. A survey by Press Microsoft Malaysia (2006), states that the blogging trend in Malaysia surges forward with almost half of those online who actively blogging. The press also states that through a survey, they have concluded that Malaysians (mostly youths), basically blog for entertainment and to also share their passionate views with friends and family.
Blogs is one of a kind technology and is abundant with benefits! Businesses can use blogs as a friendlier approach with their visitors (Walker, 2007). This is plausible as people would be curious to see the company of which they are handling. Besides that Walker also states that blogging is capable of increasing website traffics. Jarche (2005) explains that blogs help in meeting new people and is capable of netting in new business partners. He also insists that in the world of business, blogs is capable of saving time and frustrations, as it allows people to understand the consultants opinions, before engaging them.
References:
Bausch, S, McGiboney, M 2009, Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email, Nieslsen Online.com, viewed 13 June 2009, <http://www.nielsen-online.com/pr/pr_090309.pdf>
Blogs 2007, SearchWinDevelopment.com, viewed 13 June 2009,
<http://searchwindevelopment.techtarget.com/sDefinition/0,,sid8_gci214616,00.html>
Jarche, H 2005,Real Benefits of Blogs, Jarche.com, ciewed 13 June 2009,
<http://www.jarche.com/2005/02/OLD430/>
Press Microsoft Malaysia 2006, Women rule in Malaysian blogosphere, viewed 13 June 2009, <http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx>.
Ramadass, V 2006, Blogging phenomenon sweeps Asia, Lowyat.NET: Malaysia’s Tech Enthusiast Resource Community, viewed 13 June 2009, <http://www.lowyat.net/v2/latest/blogging-phenomenon-sweeps-asia.html>
Technorati Inc 2008, State of the blogosphere 2008, viewed 13 June 2009.
<http://technorati.com/blogging/state-of-the-blogosphere>
Walker, J 2007, Benefits of Blogging, Website Development Training, viewed 13 June 2009
<http://www.website-development-training.com/benefits-of-blogging/>
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